As I prepare to attend CompTIA’s annual DC fly-in in February, I’m reflecting on the future of the channel and small business in America. The Fly-in was put together as a way for the most ubiquitous small technology business – The Solution Provider – to have their say on Capital Hill. Since this is my […]
What’s Wrong With Your Channel Marketing Story?
Any novelist or screenwriter worth their salt knows that every good story has an arc and a structure to engage the audience. Ever wonder why you can sometimes guess what happens next? It’s because the writer follows a formula. A formula that’s become so familiar, that it’s expected by the reader. To vary from the […]