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CompTIA Solution Provider Financial Benchmark

February 9, 2015 By Jeff Hine

Channel Marketing Story

CompTIA just launched a pilot program to help Solution Providers benchmark key financial KPI’s against industry best practices and their peers. In today’s market where business models are continuing to evolve, it’s absolutely critical to know where you stand in relation to your peers. While it’s tough and maybe even fool-hardy to make major course […]

Filed Under: Channel Tagged With: Channel, CompTIA, Financial Benchmark, Solution Provider

21st Century Channel Corporation

January 27, 2015 By Jeff Hine

Partners

As I prepare to attend CompTIA’s annual DC fly-in in February, I’m reflecting on the future of the channel and small business in America. The Fly-in was put together as a way for the most ubiquitous small technology business – The Solution Provider – to have their say on Capital Hill. Since this is my […]

Filed Under: Channel Tagged With: Business Model, Channel, Channel Marketing, CompTIA

What’s Wrong With Your Channel Marketing Story?

October 25, 2014 By Jeff Hine

Channel Marketing Story

Any novelist or screenwriter worth their salt knows that every good story has an arc and a structure to engage the audience. Ever wonder why you can sometimes guess what happens next? It’s because the writer follows a formula. A formula that’s become so familiar, that it’s expected by the reader. To vary from the […]

Filed Under: Channel, Cloud Computing Tagged With: Channel, Channel Marketing, Cloud Computing, Contract Writing, Distribution, Target Audience

 

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Jeffrey Hine
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