CompTIA just launched a pilot program to help Solution Providers benchmark key financial KPI’s against industry best practices and their peers. In today’s market where business models are continuing to evolve, it’s absolutely critical to know where you stand in relation to your peers. While it’s tough and maybe even fool-hardy to make major course […]
21st Century Channel Corporation
As I prepare to attend CompTIA’s annual DC fly-in in February, I’m reflecting on the future of the channel and small business in America. The Fly-in was put together as a way for the most ubiquitous small technology business – The Solution Provider – to have their say on Capital Hill. Since this is my […]
What’s Wrong With Your Channel Marketing Story?
Any novelist or screenwriter worth their salt knows that every good story has an arc and a structure to engage the audience. Ever wonder why you can sometimes guess what happens next? It’s because the writer follows a formula. A formula that’s become so familiar, that it’s expected by the reader. To vary from the […]